ABOUT US
Corporate Culture
Corporate culture is a collection of ideas formed by a company during its development process, aligning with its business development strategy. Over more than 20 years of development, Changda Company has also formed its own culture. Changda's vision is "To become a leading innovative road marking enterprise in China with a first-class brand." Changda Company has been dedicated to the road marking industry for over 20 years, gradually establishing its brand and consolidating its position in the industry, steadily realizing its vision. Changda has established its corporate mission of "Making roads more vibrant and travel safer" around its road marking products. This expresses Changda's determination to pursue product innovation and reflects its sense of social responsibility. Changda's core values are "Honest progress, people-oriented, technology-led, continuous innovation." "Honest progress" reflects Changda's inheritance of the spirit of integrity as a merchant from Shanxi province, serving as a requirement and code of conduct for all employees, as well as an attitude and spirit in external cooperation. "People-oriented" expresses Changda's emphasis on people, its care for employees, and its customer-centric service philosophy. "Technology-led" shows Changda's belief in technology, intending to lead the road marking industry through technology, using technology as the driving force for the company's development. "Continuous innovation" is Changda's focus on the future development of road marking, constantly updating and iterating its products. Chairman Du Limin has also repeatedly mentioned innovation; the road marking products developed over the years have been widely applied in the market, proving Changda's pursuit in the field of innovation.